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Operations & Acquisition

E-commerce architecture and performance advertising

Independent specialist managing marketplace listing mechanics, Shopify storefront architecture, and disciplined campaign structures across Meta and Google Merchant Center feeds.

Core Capabilities

Retail infrastructure and acquisition

Systematic execution combining technical marketplace catalog hygiene with structured performance advertising.

Shopify architecture

eBay listing mechanics

Meta advertising

Google Shopping feeds

Full theme setup, structured collection hierarchy, mobile checkout flow tuning, and conversion-focused product merchandising.

Search-optimized title architecture, category attribute mapping, competitor price analysis, and multi-variation inventory syncing.

Disciplined campaign testing frameworks, audience segmentation, visual creative testing, and strategic retargeting structures.

Google Merchant Center catalog diagnostics, title feed optimization, product segmentation, and bid maintenance.

Operating Standards

Measured operational discipline

100%

feed compliance rate

4-Tier

testing methodology

24/7

inventory sync uptime

Execution Framework

Predictable project delivery

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Catalog audit

Listing architecture

Campaign launch

Performance tuning

Diagnosing title schemas, attribute completeness, Merchant Center status, and marketplace health indicators across channels.

Standardizing SKUs, rewriting search-focused metadata, configuring theme UX, and setting up feed taxonomy.

Deploying segmented Shopping campaigns and structured Meta ad creative variations aligned with target margins.

Reviewing search term reports, negative keyword matching, click-through performance, and inventory velocity.

Start Project Inquiry

Discuss store operations

Currently available for direct retail catalog management, platform store audits, and ongoing acquisition media contracts.